We sent out a holiday newsletter in December to our email subscribers that included some updates and a recap of 2016. Since we’re getting lots of new visitors on a daily basis and not everyone was on the email list, it seemed like a good time to make a public post about a few things looking back, and looking ahead!
Picture This Clothing launched on August 17, 2016 as a proof-of-concept, introduced to the world through a single Tweet from my personal Twitter account. In our first two weeks we were covered by TechCrunch, Disney’s Babble.com, Huffington Post, ScaryMommy, Bored Panda and a host more huge media outlets around the world, which was scary and exciting all at once!
Across the few months since our launch we’ve appeared on CNN/HLN’s Michaela, Fox News in Texas and California, and on Harry Connick Jr’s show, HARRY. There’ve been three waves of viral video shared globally via Now This, Amy Poehler’s Smart Girls and Did You Know, wracking up more than 32 million views. We were even shared on the Facebook pages of well-known personalities Ashton Kutcher and George Takei. Not to mention what may be the most important thing to us, hundreds of our customers shared their own photos and videos of smiling designers wearing their amazing creations.
It’s been a humbling whirlwind and we could not be more honored to get such a positive start in the world. We’ve grown both by learning fast and by bringing some incredible team members aboard, we’ve messed some things up, had to extend shipping times, recovered the best we can from the back-slides, and have kept moving forward.
We’ve put a lot of focus on improving our processes, and making sure our customer service is on-point while managing the order volume to the best of our ability. Much of our emphasis in December was about getting our turn-around times down and I’m super happy to say we’ve got them back to a 30-days to ship time window. In most instances we’re getting stuff out much sooner, but it feels like major progress from the 55-60 day expectation we were working with since late October.
We have some exciting stuff on the horizon that we’ll be sharing as it unfolds throughout the year. One of the biggest things we’ll be excited to share in the next couple months is the release of youth T-SHIRTS! T-shirts are infinitely more complex to create with their sleeve and collar bits, and with our small team focusing on existing orders it’s taken a bit longer than we’d hoped. We’re so very close now and are very eager for such an exciting release.
We’re excited about the future of Picture This Clothing and we are so grateful for all the community support you all have shown us. We hope you’ll continue spreading the word and sharing your experiences with us if you like what we’re doing here.